Feckless is heading to Co-op

We have some news we've been sitting on for a little while, and we're really pleased to finally be able to share it. Feckless, our 4.1% classic British best bitter, is now available in bottles at selected Co-op stores across the North West.

If you're not already familiar with Feckless, it's a beer we're enormously proud of. Rich toffee and malt up front, balanced by the subtle, earthy character of Challenger, Goldings and Target hops. A proper British bitter, built to be drunk.

The project came about after the Co-op's beer buyer got in touch to explore whether we could produce a bottled version of Feckless specifically for their stores. It was a conversation that gathered momentum quickly, and before long we were working with Robinsons - the Stockport-based brewery who handle our bottling - to pull everything together.

One of the things that made this project feel particularly special was the chance to work again with Jon Pink, the graphic designer behind Redwillow's original bottles and logo back when we first started out. The timeline was tight, but Jon delivered - and the label feels like a fitting way to bring Feckless into this new chapter.

“We’re genuinely thrilled to see Feckless reach a new audience through Co-op. It’s a beer that means a great deal to us, and having it on shelves across the North West feels like a real milestone. Working with Jon again on the label made it all the more special - it felt like bringing things full circle.”

Toby McKenzie, co-founder, Redwillow Brewery

Feckless in bottles is available now at selected Co-op stores across the North West. If you spot it on your travels, let us know - we'd love to see it out in the wild.